• 20+ years of Cosmetics sales, sales management and executive experience, culminating in full P&L responsibility for United States.
• Largest Responsibility:  $1 Billion Cosmetics sales budget. 
• Companies worked for:  L�Oreal, Revlon, P&G

(148)  Reversed Sales Decline for $1 Billion+ Cosmetics Manufacturer.  Sales and market shares had declined an average of 5% in all categories for four years.  Increased sales and market shares by an average of 14% in four out of seven categories.  (Over two years.)  This turnaround was a team effort and not a solo performance by Associate, but the key sales action applied was based on "Street Smart, Trench Warfare, headquarter sales techniques developed by Associate over his career.  Category:  Cosmetics  (CB)

(149)*  Increased sales of Beauty Tools product to Wal-Mart from $7 million to $14 million in three  years .  Captured 32% of entire category at retail, became category leader*.  Category:  Cosmetics  (CB)

(150)*  Increased sales at Wal*Mart by $38 million. 22% average growth over the past 2 years.      Accomplished through "profit plans" proposed and accomplished and increased service levels to retailer.   Advanced forecast models showed ROI on increased services and improved reliability of sales forecasts.  Category:  Cosmetics  (CB)

(151)*  Net profit for #2 Retailer in U.S. increased by $7.8 million over two years. Accomplished by reducing amount of stock sold on discount/promotion from 22% to 11%.  Included proactive sku management, return product management, reduction of corrugate in displays,  reduced shipping costs by working with internal corporate departments.  Category:  Cosmetics  (CB)

(152)*  Increased sales $26 million through new products over two years.  Achieved by significant merchandise presence of �key new items� and follow up �merchandise waves� of the item to high velocity stores.  Was able to maximize sell in and sell through of key new items.  Category:  Cosmetics  (CB)

(153)*  Worked with Wal*Mart to develop new products for their specific needs.  Included specific color cosmetics and depilatory products to be introduced exclusively at Wal*Mart and later to be rolled out to other national retailers.  Category:  Cosmetics, Personal Care, Beauty Tools and Depilatory  (CB)

*  Success stories, client quotes and payback estimates are provided as general illustrations of past performance and represent summaries of long term, complex efforts.    Estimates of financial impact are estimates only, and not intended to convey exact financial information.  Some have been altered to protect confidential information.