Chris Selle Background Success Stories

Summary Background

• Very large merchandising company, 13 years, finishing as President, Retail Services.  Grew from small to $70 Million in Revenue
• COO for holding Company of large merchandising services company, which bought a merchandising organization and successfully penetrated Lowes.  Helped grow business from a few million to $50+ million.
• Large merchandising company, Senior VP of Business Development focused on growth through acquisition
• One or two other ventures in the private equity area.  Significant experience in mergers / acquisitions in retail merchandising

Sales Success Stories* by Our Associates

1.      Closed $25 Million in Merchandising Work*:  Associate led team that closed $25 million worth of retail merchandising work for a pharmaceutical manufacturer.  $10 million of the work was for the development of a nationwide convenience store merchandising organization (developed from scratch in 90 days.)  Another $10 million of retail services were provided to the mass merchandiser channel and the remaining $5 million of merchandising work was performed for grocery retailers. 

a.       Improves Execution from 90% to 98%

b.      Saves Manufacturer $750,000 to $1,250,000 (estimated*)

c.       Salary and benefits for 1,200 reps were reduced by 20%+ (estimated.) 

d.      Entire program was deployed in 90 days.

e.       Manufacturer was confident enough in the Associate's team that it provided up-front cash to fund the initiative. 

f.       Program continued successfully for many years.

g.       Success Story Details (CS)                                                            

2.      Grew Merchandising Organization from $15 Million to $60 Million*:  Associate worked for a holding company that relocated a retail merchandising firm to focus on the home improvement retail chains.  Built the business in core merchandising, resets and product knowledge training from $15 million to $60 million+. 

a.       Dedicated Teams approach

b.      "One Stop Shop" for all national service

c.       One national service manager responsible for all communication to the manufacturer

d.      One standard agreement, one legal review process

e.       Consistent communication with all:

                                                                          i.      Work schedule

                                                                        ii.      Change orders, schedule changes

                                                                      iii.      Instructions, training and supporting materials to reps

                                                                      iv.      Completion reporting

                                                                        v.      Work Load Over / Under Forecast  (CS) 

f.       Success Story Details  (CS)

3.      Grew Merchandising Organization from $8 Million to $70 Million*:  Associate led the initial growth of retail merchandising services for an organization that became one of the three largest merchandising organizations in the U.S

a.       Execution Improved from 87% to 98%

b.      Operating Profit Increased from 10.5% to 15%

c.       Converted 300 Reps from Full Time to Part Time.  (CS)