Kathy Bates Background HBC Cosmetics Success Stories

Summary Background

 

  • 20+ years of sales and sales management experience, culminating in Vice President, Wal-Mart Team,  Cosmetics Sales
  • Largest Responsibility:  $150 Million sales budget
  • DEL Laboratories / COTY, L’Oreal, Revlon
 

Sales Successes, Health, Beauty and Cosmetics*

 

(143)*  Increased factory sales of depilatory product to Wal-Mart from $12 million to $19 million in two years (33%).  Captured 27% of entire category at retail, within ˝% of becoming category leader*.

 

Details:  DepilitorySuccessStory.htm

 

Category:  Depilatory  (KB, GM, RG, RR)

 

(144)*  Increased sales at Wal*Mart by $52 million. Double digit growth over the past 4 years and 138% growth over nine years.   Accomplished through focused merchandise mix, visual merchandise presentation at retail and increased service levels.   Determined that the increased service levels were necessary through forecast models.  Convinced team and corporate to support increase in service level.

Category:  Cosmetics, Fragrance, Personal Care, Beauty Tools and Depilatory  (KB)

 

(145)*  Increased net profit by $6.8 million over two years, leading company for seven years.   Increased net profit by 1.5% in two years by reducing amount of stock sold on promotion to 8% promotional stock and 92% basic stock.  Managed team p&l to leading team profitability in the company each of the last seven years.  Additional solutions included proactive sku management, return product management, reduction of corrugate in displays,  reduced shipping costs by working with internal corporate departments.

Category:  Cosmetics, Fragrance, Personal Care, Beauty Tools and Depilatory  (KB)

 

(146)*  Increased sales $26 million through new products over two years.  Achieved by significant merchandise presence of “key new items” and follow up “merchandise waves” of the item to high velocity stores.  Was able to maximize sell in and sell through of key new items.

Category:  Cosmetics, Fragrance, Personal Care, Beauty Tools and Depilatory  (KB)

 

(147)*  Worked with Wal*Mart to develop new products for their specific needs.  Included specific color cosmetics and depilatory products to be introduced exclusively at Wal*Mart and later to be rolled out to other national retailers.

Category:  Cosmetics, Fragrance, Personal Care, Beauty Tools and Depilatory  (KB)

 

*  Success stories, client quotes and payback estimates are provided as general illustrations of past performance and represent summaries of long term, complex efforts.  They are often used to teach concepts and lessons learned, and may have been simplified considerably.  Estimates of financial impact are estimates only, and not intended to convey exact financial information.  Some have been altered to protect confidential information.  We ask that prospective clients contact our references and request specific details of relevant success stories prior to any decision to use our services.