Kent Kenyon Summary Background HBC Cosmetics Success Stories*

 

  •  19+ years of sales and sales management experience in Cosmetics & Beauty Care

  • $152 million Cosmetic & HBC retail portfolio of 900 plus skus

  •  Coty, DEL Laboratories, Physicians Formula, & Revlon

Sales Successes, Health, Beauty, and Cosmetics*

 

(160)*  Increased Wal*Mart Cosmetics and Depilatory Sales from $67 Million to $152 Million per Year over Seven Years.  Consistent, sustained growth – not one big year, not one big new product. Accomplished through aggressive and detailed sales planning process, including “stretch goals” and multiple contingency plans to consistently meet quota.  Contingency plans are necessary because some retailer efforts always fall short.

 

Categories:  Cosmetics, Depilatory  (KK)

 

 

(143)*  Reversed market share decline. Increased factory sales of depilatory product to Wal-Mart from $12 million to $19 million in two years (33%).  Captured 27% of entire category at retail becoming category leader.  Competitor assortment reduced by 18%.  Change in assortment resulted in 5%+ margin increase for retailer.

Details:  http://www.tomingraminc.com/DepilitorySuccessStory.htm

 

Category:  Depilatory  (KK)

 

 

(161)*  Increased factory sales of beauty tools in Wal*Mart from $10 million to $37 million over eight years.  Became #1 in category without price or quality advantage.  Successfully communicated the importance of VALUE vs. strictly PRICE to consumer.

 

Category:  Beauty Tools  (KK)

 

 

(162)*  Increased factory sales of feminine foot care in Wal*Mart from $0 to $6.1 million    over three years.  Accomplished despite retailer’s choice to sell too many competing and redundant skus in the category.  Developed product exclusively for Wal*Mart and used Wal*Mart success to gain distribution in drug and grocery chains.

 

Category:  Feminine Foot Care  (KK)

 

 

(163)*  Closed Only Cosmetic VPI (Volume Producing Item) Program in Wal*Mart in last 10 Years.  Resulted in $6.8 million in factory sales, increased retail turns and gross profit.  Impulse purchase program produced $2.8MM in incremental retail sales and 53% share in one year.

 

Category:  Nail Care  (KK)

 

 

*  Success stories, client quotes and payback estimates are provided as general illustrations of past performance and represent summaries of long term, complex efforts.    Estimates of financial impact are estimates only, and not intended to convey exact financial information.  Some have been altered to protect confidential information.