Mike Davis and Chuck Barns

Summary Background
Mike and Chuck are consultants that serve a variety of merchandising clients.  Contact Tom Ingram for details.
Success Stories*

 

(1)  Distribution Increased by an Average of 7%, Some Products Improved by 16.5% for Same Cost as Previous Year by Outsourcing Oversight of Merchandising. Freed Up 1800+ Hours of Manufacturer’s Time Per Year (approx.).  Allowed Manufacturer to Focus on Growth, Instead of Managing Merchandising*.  Associate firm saved manufacturer $150,000 on previous year’s budget of $1,000,000 (approximately).  Reinvested savings in better merchandising to achieve improvements in distribution, void reductions and out of stock reductions.  Other results included:

  • Coordinated merchandising effectively with major TV ad campaign
  • Used store volume and market data to create a store grading system to help spend merchandising dollars only in stores with the best payback
  • Renegotiated merchandising service contracts for immediate cost savings and conducted RFP process to select new service providers
  • Produced monthly stock level scorecard and list of worst stores to help manufacturer deal with problems and opportunities at retailers
  • Created audit / mystery shopper program to confirm conditions in stores
  • Helped manufacturer develop overall processes and disciplines for effectively managing merchandising

(2)  $272,000 Savings on Merchandising Budget of $1,000,000 through Outsourcing Oversight of Merchandising Services.  Savings Reinvested. Out of Stocks Reduced from a High of 23.7% to as Low As 3.7% (Across Multiple Chains).  Discovered Product Was “On Shelf for Customer” in Only 2000 Stores, Not 3,500 Stores*.  Freed Up 1800+ Hours of Manufacturer’s Time Per Year (approx.). Discovered that facings, new items and promotions had only 60% compliance.  Associate firm made significant improvement in all identified problems, produced savings and freed up significant manufacturer time.  Provided consistent reports on store conditions and what merchandising services the manufacturer was receiving for money spent.  (MD CB)  Category:  Film, Camera

 

* Success stories are summaries and approximations only.  See our web site for additional details on success stories.