Pete Larson Background HBC Cosmetics Success Stories

Summary Background
  • Ran large third party merchandising organization.  Grew from $70 million in sales to $120 million in sales and improved margins
 

HBC and Cosmetics Key Success Stories*

 

 (21)  $125 Million in Additional Sales for Manufacturer by Reducing Out Of Stocks by 5% (estimated),  $1 Million Cost Savings through Outsourcing of In-House Merchandising Team.*  Category:  HBC 

(22)  20% Improvement in New Item Speed to Shelf.  Shared Merchandising Teams (Broker Coverage) Not Getting Job Done.  Established Dedicated Team Program for Fortune 500 Health and Beauty Manufacturer in Mass Merchandising (Wal*Mart) and Drug Channels*. 

(23)  $4,307,000 Sales Increase Through Out of Stock Reductions. Established Dedicated Team Program for Fortune 500 Paper Goods Manufacturer.*   Categories:  HBC, Feminine Hygiene, Paper, Diapers, Variety   

(30)  4% Increase in Dedicated Team Sales Test In Texas vs. Other Tests*.   Categories:  HBC, Smoking Cessation, Over The Counter Drugs, Lip Care 

 

Other Success Stories and Experience In HBC & Cosmetics Merchandising:

  • Wal*Mart Test Reset for Revlon:  Managed business unit that sold and completed the work.   
  • Dedicated Team, Regular Monthly Merchandising for Clairol:  Built and managed team of 225 reps for coverage in Wal*Mart, Kmart and Target.
  • Wal*Mart, Kmart and Target, Full Resets for Clairol:  Managed business unit.  
  • Wal*mart Project for Mary Kate & Ashley Cosmetics:  Sold project.
  • Regular Monthly Merchandising for Maybelline in Grocery Stores:  Managed Maybelline account.
  • Wal*Mart, Kmart and Target, Full Resets for Maybelline:  Sold project, managed Maybelline account, managed business unit that completed the work.
  • Resets for L’Oreal in Grocery Stores:  Participated in annual reviews as executive in charge of Mass Merchandiser and Drug store channels.

*  Success stories and client quotes are provided as general illustrations of past performance, and are not intended to convey exact financial information, circumstances or dialog.  No representation is made that a particular prospective client will achieve a particular result.  Details on the specifics of each success story are available upon request.