Pete Larson Background Success Stories

Summary Background

• Took over large merchandising organization.  Grew from $70 million to $120 million and improved margins

Sales Success Stories*

1.      Grew merchandising organization from $70 million to $100 million and improved net profit from 13.5% to 20%+ in Three Years.*  Significant growth and profitability came from dedicated teams.  (PL)

2.      Sold Fortune 500 Manufacturer of Paper Goods on Outsourcing $20+ million of Merchandising Work.  Resulted in an Estimated $125 Million in Additional Sales for the Manufacturer and $1 Million in Cost Savings.*  Associate led the team.  Achieved approximately 5% reduction in Out of Stocks (key goal of the effort) and saved manufacturer $1 million per year in merchandising costs at the same time.  (Manufacturer’s sales are about $4.5 Billion.  We are assuming that a 5% reduction in out of stocks will result in additional sales of approximately $125 million.)  (PL) 

3.      Sold Dedicated Team Program to Fortune 500 Health and Beauty Manufacturer in Mass Merchandising (Wal*Mart) and Drug Channels.  Resulted in merchandising work revenue increasing from $2 million per year to $8.5 million per year and net profit increased from approximately 30% to 45%*.  (PL)

4.      Sold Wal*Mart Dedicated Team Project to Fortune 500 Paper Goods Manufacturer*.  (PL)

5.      Sold Wal*Mart a Program for Product Knowledge Training on Electronics Products to WM CE associates*.    (PL)

6.      Sold Marketing Department at Wal*Mart a Program for Auditing Stores for Compliance with Promotions*.  Marketing department had no history or baseline to judge promotions from.  Current effort is to establish the baseline.    (PL)

7.      Became a Preferred Provider for Sam’s Club Road-Show.  Road shows include arts, jewelry, furniture and apparel.    (PL)