Rick Tracy Background HBC Success Stories

Summary Background

• Over 20 years experience in HBC industry for Alberto Culver, L'Oreal, Ciba Vision, Zicam
• Attained Partner with broker sales agency by building territory to $1.2 Mil
• Vice President over broker sales territory representing over $40M in sales
• Increased YTD sales to drug chain by 13% to $18 Mil
• Increased YTD sales to food chain by 12% to $12 MIL

HBC Key Success Stories*

(166)* Increased Matrixx (Zicam) sales by $2 Million with order of 12,000 displays shipped to drug chain.  Achieved 125% of $3 M quota.  Included six seasonal display –floor stand / mini wing programs. Improved  plan-o-gram placement of 18 skus of Zicam and Nasal Comfort products by initiating category management practices.  Category: HBC, Cough and Cold  (RT)

(167)*Built new food sales territory reaching sales of $1.2 Million in 2008.  Created over (180) new distribution points which resulted in $350,000 new lines sales.  Launching an exclusive new vitamin program at Ocean State Job Lots with a projected sales volume of $500,000.  Category:  HBC, Vitamins (RT)

(168)* Achieved six consecutive $8.5 M Quotas on Rembrandt dental care.  100% ACV attained on their top selling dental care products. Sales increase attributed in part to development of first vertical plan-o-gram for whitening dental care.  Category: HBC, Dental Care (RT)

(169)* Generated additional $1M in sales of Cutter and Hot Shot brands at food chain. Achieved 111% of $5.8 M Quota.  Executed timed seasonal program consisting of displays and value packs around planned end caps featured as TPRs and in circulars.  Category:  HBC, Insect Repellant (RT)

(170)* Achieved #1 Share (5.3%) in Stop and Shop – Giant Markets for Maybelline (Garner) Nutrisse Hair Color.   Highest Unit and Dollar Share in National Grocery Retailers.  Category:  Shampoo , Hair Color (RT)

(171)* Achieved #2 Share (7.4%) in Stop and Shop – Giant Markets for Maybelline (Garner) Fructis Shampoos and Conditioners.  Second Highest Unit and Dollar Share in National Grocery Retailers.    Worked on the development of eye–catching vertical Plan-o-gram which integrated shampoos, conditioner and styling products into the set.  Category:  Shampoo, Hair Color (RT)

(172)* Achieved 45.7% share of plan-o-gram shelf on L’Oreal Excellence, Preference, Couleur, Experte, Feria, and Color Spa at Hannaford Brothers/Kash n’ Karry Supermarkets.  Dollar share exceeded 50.1%.  Accomplished by strategic plan-o-gram design for best placement of L’Oreal products.  Category:  HBC, Hair color  (RT)

*  Success stories, client quotes and payback estimates are provided as general illustrations of past performance and represent summaries of long term, complex efforts.  They may have been simplified considerably or altered to protect confidential information.