Ron Gear Background HBC Cosmetics Success Stories

Summary Background
  • 23 Years in Cosmetics for Coty, Del Labs, AM Cosmetics (Wet 'N' Wild)
  • Rose through sales operations to sales management as Sr. Director of Visual Merchandising & Business Development.
  • Increased sales by $1.4 million as director of national food group
  • Increased sales by $5 million as Eastern (core accounts) regional manager
  • Increased sales by $4.3 million as division  VP of sales for Maine to Florida
 

HBC, Cosmetics Key Success Stories*

 

 

(118)*  $7 Million In Incremental Sales Through Improved Use Of Trade Funds. Accomplished by increasing sales lift approximately 20% for same cost as previous year.

 

Category:  HBC, Cosmetics (RG)

 

 

(119)*  Closed Highest Order For Stock Not Sold On Promotion ($1.8 Million) In  History Of Company. Accomplished through closely managed action plans, retailer by retailer.  (Retailer-by-Retailer action plans included promotion calendar, trade funds, merchandising, price / display / advertising plan, Headquarter Calls, proposal / ROI calculators and analysis, planogram, fixtures, samples, packaging, shipping, customer service, collections and deduction management.)

 

Category:  HBC, Cosmetics (RG)

 

 

(117)*  $6 Million incremental sales in Two Years by enhancing promotional merchandising offerings, reducing returns , controlling markdowns and driving basic stock sales from the wall. 

 

Category:  HBC, Cosmetics (RG)

 

 

(116)*  Increased Profit By 11% In Year One And 13% In Year Two By Reducing Amount Of Stock Sold On Promotion at top five retailers plus some second-tier retailers.

 

Category:  HBC, Cosmetics (RG)

 

 

(115)*  Increased Profit By 4% (avg.) by Improving Planogram Effectiveness, SKU Mix And Product Placement.

 

Category:  HBC, Cosmetics (RG)

 

(143)*  Increased factory sales of depilatory product to Wal-Mart from $12 million to $19 million in two years (33%).  Captured 27% of entire category at retail, within ½% of becoming category leader.  Increased factory sales to regional drug chains from $700,000 to $1 million per year.  Improved from marginal category leader to dominant category leader at Longs and Duane Reade.  Became number one, dominant depilatory and Alta.  Became number one depilatory at Kroger, up 23%.  Became number one depilatory at HEB and Fred Meyer. Sold new distribution in to Publix and Safeway*.

 

Details:  DepilitorySuccessStory.htm

 

Category:  Depilatory  (KB, GM, RG, RR)

 

 

*  Success stories, client quotes and payback estimates are provided as general illustrations of past performance and represent summaries of long term, complex efforts.  They are often used to teach concepts and lessons learned, and may have been simplified considerably.  Estimates of financial impact are estimates only, and not intended to convey exact financial information.  Some have been altered to protect confidential information.  We ask that prospective clients contact our references and request specific details of relevant success stories prior to any decision to use our services.