(59)* Outsourcing In-house Merchandising Team

• $100 Million+ Sales Gain over Multiple Years
• Phase 1 Cost Savings of $1,700,000 Savings Per Year (Approx.)
• BIG BENEFITS FROM LONG TERM PROGRAM:  Manufacturer Was Acquired, Continued Running Program, Continuously Improving Results Over the Years. 

• Ultimately Reduced Full Time Staff by 50%.

Category:  Near-HBC, (DY)

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(59)

(59)* Outsourcing In-house Merchandising Team Results in Phase 1 Cost Savings of $1,700,000 Savings Per Year (Approx.)

• $100 Million+ SALES GAIN FROM LONG TERM “EISE” (Excellent In-Store Execution) PROGRAM See Details:  http://www.tomingraminc.com/MajorProgramSuccessGeneric.pdf

http://www.tomingraminc.com/HolidayCompliance17PerIncrSalesv2.pdf http://www.tomingraminc.com/NoOneSelleratWalMartv3.pdf http://www.tomingraminc.com/AggressiveSellingPalletManualOrders.pdf  http://www.tomingraminc.com/OutsourcingInHouseMerchTeam1.pdf http://www.tomingraminc.com/AggressiveSellingTipsFromBest.pdf

• Reduced Average Hourly Cost (including overhead) from $38 per hour to $26 per hour for 76 people.
• RIGHT FIELD MERCHANDISER IN RIGHT PLACE, WHEN NEEDED:  Increased Store Visits by 25% for Same Budget Dollars (Approx.)

• Ultimately Reduced Full Time Staff by 50%.
• Comprehensive Training Makes The Difference.

 (60)* Outsourcing In-house Merchandising Team Results in Cost Savings of $7,000,000+ Per Year (Approx.)**

• $38.5 Million Sales Increase Per Year from 5.5% Market Share Gain (Taken from #1 Competitor! – Approx.**)

• New Product Cut-In Rate Raised from 70% to 99%+

• Fixed Costs Moved to Variable Costs, Shared With Other Manufacturers

• 65% Full Time / 35% Part Time Work Force Changed to 30% Full Time / 70% Part Time
• http://www.tomingraminc.com/OutsourcingInHouseMerchTeam2.pdf http://www.tomingraminc.com/DisplayerCompliance.pdf http://www.tomingraminc.com/NewProductLaunchesMusic.pdf

Category:  Near-HBC, (DY)

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(60)

(15)* Gained Approximately $11.1 Million in Incremental Cosmetics Sales for Manufacturer in One Year,

•       Took 30% of Shelf Space Away From Manufacturer’s Competitors

•       Bundling Multiple Store Calls to Make Affordable for Multiple Manufacturers 

•       Associate discovered that a competitor’s merchandising team did not show up for a 210 store cosmetics reset.  Associate’s team was able to convert 30% of competitor’s shelf space to their manufacturer. 

Categories:  HBC, Cosmetics (DK)

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(15)

(14)* Bundling Multiple Store Calls Together To Make Merchandising Affordable for Smaller Manufacturers:   Associate was able to negotiate an agreement with three manufacturers to make merchandising calls affordable for all.  Through careful scheduling and knowledge of local conditions, reps with right skills and field management structure that was able to execute, Associate’s team was able to  consolidate the work so that field rep got all the work done for three manufacturers in a single one hour call. 

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(14)

Category:  HBC (DK)

(17)* Bundling Multiple Merchandising Calls, Coordinated 13 Manufacturers for Mass Merchandiser Cosmetics Resets* 

•       42 feet of shelf space was reset at all stores.  Associate led team. 

 Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(17)

Category:  Cosmetics (JV)

(10)* Bundling Multiple Store Calls Together To Make Merchandising Affordable

•       Resulted in e.g. a blitz effort for a major personal hygiene manufacturer   

 Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(10)

 Category:  HBC, Drug (TE)