(52)* New Item Launches Achieving 85% ACV Distribution In Two Weeks Instead Of The Normal 8-10 Weeks:

• Toothpaste launch - $0 to over $100 million in one year

• Shampoo launch - $0 to over $100 million in one year

• 4+ other product launches - $0 to over $100 million in one year

• 8+ product launches from $0 to between $20 million and $100 million in one year

• Success or failure information is available in 2 Weeks – instead of 2 Months!  Allows manufacturer to pull the plug…

 Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(52)

 Category:  HBC  (PP)

(70)* New Product Speed to Shelf Results in $12 Million Sales Gain

• ·     Results:  New Product Speed to shelf improved from an average of 85% on shelf in 12 weeks to 85% on shelf in 4 weeks, generating an incremental resulting in sales gain of $12 Million (10%).

• ·     Manufacturer:  Fortune 25 Foods Company

• ·     Problem: New Product introduction processes in place focused primarily on headquarter selling.   Communication problems between Account Teams, Customer Service and Merchandising  resulted in multiple execution failures.  Symptoms included items being stuck in Distribution Centers, not getting to the shelf quickly (in some instances until 8 weeks+ later.)

• ·     Solutions Notes:  Achieved through a “Situation Room” approach to New Item Intro process plus better  communication between account team / customer service / merchandising team through handhelds and systems.  Resulted in faster order placement / confirmation, item code validation and ordering by the merchandising team.  Sales gain calculated by reducing speed to shelf time from 12 weeks to 4 weeks (approx.)  This added another full month of sales to the Year 1 Sales Volume ($12 Million).

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(70)

Category:  Grocery (WV)

(49)* New Item:  $0 to $70 Million Year Sales in One Year – Just In Wal*Mart!  

•       Got to 90% ACV Distribution in 3 days in Wal*Mart

•       Got to 90% ACV Distribution in 5 days nationwide

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(49)

Category:  HBC  (PP)

(83)* Colgate Total Launch:  Outsold every retailer in the US during launch!

•       Prepared for launch for 18 months

•       Achieved 100% ACV distribution in two days!

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(83)

Category:  HBC (BC) 

(22)* 20% Improvement in New Item Speed to Shelf. 

•       Shared Merchandising Teams (Broker Coverage) Not Getting Job Done.  

•       Established Dedicated Team Program for Fortune 500 Health and Beauty Manufacturer in (Wal*Mart) and Drug Channels*. 

•       Syndicated model being used was falling short in out of stocks, void fills and display compliance. 

•       Also provided greater flexibility for manufacturer's seasonal needs. 

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(22)

Categories:  HBC, Suncare, Footcare, Over The Counter Drugs (PL)

(48)* Big Results On Small Budget.  $800,000 in sales gained in 17 weeks on New Product Launch of Fat Free Pringles. 

•       Gained a 32% market share with a company that typically earned 9%.

Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(48)

Category: Drug (PG)   

(7)* Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics). 

•       Results Were So Strong, Program Was Repeated 8 Times. 

•       Key Was Getting It Right With Minimum of Manufacturer's Time

•       Chosen by Wal*Mart to coordinate all manufacturers for the changeover of an entire cosmetics department

•       Chosen by L'Oreal and Proctor as exclusive merchandising company for 4 years running.

 Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(7)

 Category:  Cosmetics (LC)

(11)* Taking Over Where Other Merchandising Organization Failed

•       Warehouse Sold Out in One Week!

•       After one week of execution on the launch, manufacturer called to say that inventories were depleted in their warehouses due to the surge in sales.

 Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(11)

 Category:  Drug (TE)

(8)* New Item Speed to Shelf:  New Item on Shelves in 20,000 Stores in Two Weeks! 

•       Effort was So Successful, it was Repeated 5 More Times

•       Prescription drug converted to “over the counter.”

•       http://www.tomingraminc.com/CriticalNewItemDrugLaunchSuccessStory.htm

 Details: http://www.tomingraminc.com/HBCMfrsIncreaseSalesReduceCosts.htm#(8)

 Category:  Pharmaceutical, Drug, OTC (LC)